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348 MBA(MM) – 3rd semester 2022-23
1. Define Marketing research and detail its importance.
2. Describe the process of business research.
3. What is the relationship between exploratory, descriptive, and causal research?
4. What do you mean by data analysis?
5. What are the elements involved in product research?
2nd Set of Marketing Research Annamalai Assignments
1. “A descriptive research design is formal and rigid whereas exploratory research design is informal and flexible.” Explain this statement by using Indian examples.
2. Do you agree that data obtained through experiments are more valid and reliable than through surveys and observations? Why or why not? Explain.
3. Prepare a questionnaire for studying the marketability of a hypothetical consumer product.
4. “Sampling error is an inherent part of the sampling process; it cannot be eliminated.” What do you think about this statement? Do you agree or Disagree? Explain.
