Strategic Management NMIMS Solved Assignments Apr 19

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Q1. China’s largest commercial vehicle firm Beiqi Foton wishes to enter India’s Automotive market. Conduct a PESTLE analysis for Beiqi in India & suggest whether Beiqi should enter India or otherwise.

largest commercial vehicle firm Beiqi Foton wishes to enter India

Q2. You have been appointed as a Strategy Consultant to Dolce & Gabbana Italian brand wanting to enter India. Which one of Porter’s Generic Strategies would you choose to be operational in India & explain the reasons in detail behind your choice of strategy? Once the strategy has been chosen, explain the categories of customers you would target?

You have been appointed as a Strategy Consultant to Dolce

Q3. You are the Chairman of Nissan Motors in Japan. Your Indian subsidiary Nissan India has managed to gain only 1.9% of the market share so far & Competitor brands such as Maruti & Hyundai account for 50% & 17% of the market shares respectively.
a. What turnaround strategies can you suggest to arrest the decline of revenues & profitability of your company?
b. In your opinion, would it be considered appropriate to pursue a Combination Strategy? State your response with appropriate justifications & reasons.

You are the Chairman of Nissan Motors in Japan

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