Strategic Management Apr18


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Q1. You are the CEO of an Automotive firm in India. Recently you have expressed interest to change your Traditional Inventory System to a Just-in Time Inventory System. Conduct a detailed Force Field Analysis by identifying atleast 3 Driving forces & 3 Restraining forces each & suggest atleast 3 ways of reducing the restraining forces. (10 Marks)


Q2. During the year 1999, Vodafone, a UK based telecom company decided to acquire Mannesmann, a German cellphone company. Identify the nature of acquisition in this case. Which one of the following types of acquisition would you categorise this to be the most appropriate?

  • Hostile Takeover
  • Friendly Takeover
  • Merger OR
  • Demerger

Describe in detail the process undertaken of your chosen option. If you were the CEO of the Vodafone, would you undertake this above mentioned step? (10 Marks)


  1. You have been appointed as a Consultant to a Malaysian automotive company wanting to enter India.
  2. Conduct a PEST analysis for India as a market (5 Marks)
  3. Based on the PEST analysis conducted, would you recommend a positive entry or suggest a no entry into the Indian market. State your response with atleast 4 reasons. (5 Marks)