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Q1: Marketing research is undertaken to guide managers in the analysis of marketing problems. Elucidate.
Q2: If you have to conduct interviews in a field survey, describe how you would establish a rapport with respondents.
Q3: “Knowledge about individual’s exposure to various media of communication will enable the marketer to understand consumer social behaviour:” Do you agree with this statement? Why?
Q4: How dogmatism and cognitive personality factors affect the purchase behaviour of consumer.