Solution for Marketing Management 2019



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Q1: Explain the recent trends in marketing concepts, also discuss the factors that a marketing manager must take into account while developing the marketing mix for the below mentioned products. I. Female Cosmetics, II. Children Health Drinks and III. Adult Bike.

Q2: “Every change in the political and legal environment creates an adjustment problem for the marketers” – as a budding manager what is your opinion about this statement and suggest a suitable strategy to adopt successful and smooth running of your business.

Q3: In designing an advertising campaign for a soft drink, which would you find more useful; information about consumer demographics or information about consumer life style? Give an example of how would you use each type of information.

Q4: Suggest a successful way to segment the market for the following products

a) Detergent soap

b) Designer Jewellery

c) Breakfast Cereals.

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