Solution for International Marketing Research And Consumer Behaviour 2019



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Q1: A company manufacturing electronic goods wants to know how best it can satisfy its potential buyers in the Asian market. Give your suggestions for formulating an appropriate marketing research proposal.

Q2: According to your understanding, is the process of product research is important in International marketing? Justify.

Q3: Discuss the major ethical issues in International marketing with three examples.

Q4: Assume you are appointed as a marketing head in a leading FMCG company in India. As part of the development process the company wants to expand its business operations internationally to its neighboring countries. You are given the task as following. a) Identifying the market and its segmentation b) Studying the consumer behavior c) Do product research d) Examining the market opportunities. Narrate your role to carry out the above task by doing market research.

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