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Q1: “Major environmental influences always have an impact on International marketing” – Discuss the above statement with recent live examples.
Q2: Discuss briefly, modes to enter international market and recommend mode of entry and its implications for success of a new product across multiple markets.
Q3: “Modern marketing concept is applicable to all business organisations irrespective of their size or nature of the goods or services marketed”- Do you agree or disagree? Give your justification.
Q4: Branding is hot topic in board rooms around the world because most CEOs recognise that the strong brand is a powerful driver in shareholder value. In this connection, what are the key elements that contribute to brand equity? Is it possible to quantify brand equity? If so How? Give recent examples.