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Services Marketing Assignment Solution for NMIMS 2023

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Services Marketing NMIMS Solution for 2023

1st Semester NMIMS 2023 – Rs. 3000/- Only

2nd Semester NMIMS 2023 – Rs. 3000/- Only

3rd Semester NMIMS 2023 – Rs. 3000/- Only

4th Semester NMIMS 2023 – Rs. 2500/- Only

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Q1. You stay in an urban set up and in your city, health services for senior citizens are extremely unreliable. You are considering to offer the services online. What do you think would be the factors that would attract your customers to this online service? (10 Marks)

Q2. You are an entrepreneur who runs a food truck. Your food truck has been very successful and you now to want to expand your services. However, the challenge is the availability of necessary manpower to do this. Capital is also your second big challenge. Couple of your friends has suggested using the franchise route to expand the business. What would be the challenges and advantages of using the franchise mode? (10 Marks)

Q3. Rajat wants to start a jungle themed restaurant. However, he is unsure of how the Serviscape would look like. Can the serviscape be a differentiator to the brand. If yes, then for how long. The second biggest challenge he faces is that themed restaurants run very well for the first couple of years and with time, others copy such models. What will you advise Rajat on building a strong brand for your services.
a) How should the serviscape be designed? Can the serviscape be a differentiator to the brand? (5 marks)
b) How will you build a strong brand for your service offering? (5 marks)

NMIMS AssignmentsServices Marketing Assignment Solution for NMIMS 2023
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