Rural Marketing AU Assignments 2020

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Rural Marketing AU Assignments 2020

  1. “On the account of consumer illiteracy, the audio-visual media provide an immense opportunity to communicate with consumers”, is it true? Outline the relative strengths and weakness of these media and describe their role in rural marketing.
  2. Suggest the different ways of segmenting a rural market. On what bases would you consider for marketing Detergent soaps, cool drinks and television in rural market? Justify your views.
  3. “Going rural is the need of the hour”. Keeping this statement into account, suggest the various roadblocks which the marketers have to overcome in order to successfully launch their product in rural markets.
  4. Explain the various changes which are required to be made in the promotional strategy of a company for successfully promoting a product in rural markets

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