Details about this project report
Total Pages = 47
Format – DOCX
Synopsis – Yes
Viva Example Question – NO
Suitable for Distance Learning management program.
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Statement of the Problem:
Founded in 1965, Mineral water name under ‘Bisleri’ was first introduced in Mumbai in glass bottles in two varieties – bubbly and still by Bisleri Ltd., a company of Italian origin. This company was started by Signor Felice Bisleri who first brought the idea of selling bottled water in India.
In 1969, Parle bought over Bisleri Ltd and started bottling Mineral Water in glass bottles under the brand name ‘Bisleri’. Later Parle switched over to PVC non-returnable bottles & finally advanced to PET containers. It is available in 8 pack sizes: 250ml cups, 250ml bottles, 500ml, 1L, 1.5L, and 2L, which are the non-returnable packs and 5L, and 20L which are the returnable packs. Their operation runs throughout the subcontinent of India and have grown to 8 plants & 11 franchisees all over the country. In the early 1990s, Parle Bisleri Ltd’s (Parle Bisleri’s) Bisleri had become synonymous with branded water and had a market share of 70%. And they became one of the leading Mineral Water supplying companies in India.
However, in the late 1990s, Bisleri’s market share began to erode with new players entering the market. The new players also positioned their products on the purity platform and Bisleri felt the need to differentiate itself from the crowd.
Bisleri tried to regain its share by repositioning its brand through launching an ad campaigns and adding a fun element to the product. Though with the continuous growth in the industry, there were still problems arising and the competition is highly increasing.
Due to its number of Franchise Companies, lack of organization in operations leads to dissatisfaction of many customers. It also appears that failure to respond in customer’s complaints results to distrust and poor customer service. And with its offer of fewer profit margins than its competitors to the retailers as well as offering fewer accessories, made Bisleri became undemanding in retail segment that cause its market share corrode.
Why is the particular topic chosen?
As a student or an individual who takes the role as a customer, I’ve been aware of Bisleri since it has been introduced in the industry. It interest me on conducting a research about its life in the business, becoming the major player, competing various firms which made Bisleri improved and developed new products. And with the number of problems that Bisleri facing as well as what the customers are experiencing, I would like to analyze all the reasons and situations resulted to complication of both sides and suggest effective market strategies in redefining the product’s image, quality and services.
I believe that this topic can also be use as a reference, providing relevant issues dealing with various difficulties within a business firm.
What contribution would the project make and to whom?
An effective market strategy is the major key to win in the competition. In general, it signifies a very important function in the business, it lessens disagreement, keeping the firm’s line on the track, having a systematic management for all of its jurisdictions and improving its performance resulting to increase in market share.
For that reason, completion of my study and analysis would contribute a fruitful admonition to the management of Bisleri International Pvt. Ltd and also to the other firms who are experiencing the same adversity.
Objective and scope of the study
The objective of the project is “To identify and examine Bisleri International Pvt. Ltd. weak points and recommendation an effective solution for improvement”.
The study will be confined to the firm’s management and weak points, marketing strategy, customer satisfaction and demands, and productivity improvement.
Using the Six Sigma Improvement Methodology, the study will become more feasible in defining and exploring its scope in supplying an efficient and effective management in the firm’s market strategy.
The methodology is consisting of six improved project process which are:
Define -> Measure -> Analyse -> Improve –> Control –> Transfer
From these key steps, not only the organization will achieve significant benefits but also the individuals as well.
For obtaining the primary data, I propose to use two research instruments i.e., Questionnaires and Structured Interview. These tools can help widen the analysis in generating a more informative study, giving out different perspective and experiences about the services presented and also the product itself.
Sample Size : 25
Support/Staff : 5
Delivery Heads/ Senior Staff : 5
Consumer : 5
Distributors : 5
Dealers : 5
Sample Size : 15
Support/Staff : 1
Delivery Heads/Senior Staff : 2
Consumer : 5
Distributors : 3
Dealers : 4
A separate set of short Questionnaire/schedule was developed for conducting structured interviews.
Using the access in the internet, I’ll gather information and do a research from various sites, blogs, and group discussion with the group members about the concerns/reactions of many customers, Bisleri’s quality and organizational operation.
The chapter scheme for this project report is planned to as under:
Chapter 1- Introduction
Chapter 2- Objective and Scope
Chapter 3- Organizational Profile
Chapter 4- Six Sigma Improvement Methodology
Chapter 5- Data Collected (through secondary data)
Chapter 6- Data Analysis
Chapter 7- Findings of the Study
Chapter 8- Recommendations
Chapter 9- Conclusion
Others Synopsis and Project Report