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Operations Management

Part A Question

Attempt all the following 10*2=20 marks

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1. Operations Management is a ___________________ process.
a) translation
b) transformation
c) transaction
d) transition
2. Which of these Managers would be least likely to be considered in an operations management role within an organization?
a) Production Manager
b) Reservations Manager
c) Financial Risk Manager
d) Quality Manager
3. There are 5 basic organizational forms, simple, functional, divisional, conglomerate and _______________?
a) hybrid
b) complex
c) corporate
d) hierarchical
4. Organizing budget hotels within a chain by geographical location is an example of which type of organizational form?
a) Conglomerate
b) Hybrid
c) Simple
d) Divisional
5. Which of these would an operations manager not be responsible for?
a) Safety and maintenance
b) Sales and marketing
c) Selecting suppliers
d) Recruiting employees
6. An order qualifier is ___________________?
a) a characteristic of a product or service that will contribute to winning business from customers.
b) a characteristic of a product or service that a customer does not expect.
c) a characteristic present only in a high quality product or service.
d) a characteristic of a product or service that a customer expects as a minimum standard.
7. Which of the following is an order qualifier for the BBC? (refer to BBC Case Insight on p. 32)
a) It has a presence at major sporting events.
b) It has a radio network as well as a television network.
c) It carries out a public service.
d) It has programmes which appeal to both young and old.
8. An order winner is _________________?
a) a characteristic of a product or service that will contribute directly to winning business from customers.
b) a characteristic of a product or service that a customer does not expect.
c) a characteristic present only in a high quality product or service.
d) a characteristic of a product or service that a customer expects as a minimum standard.
9. Which of the following is not one of the five internal performance objectives analysed by Neely (2008)?
a) Cost
b) Quality
c) Dependability
d) Variability
10. One of the criteria discussed within cost as an order winner or order qualifier is ‘value added’. This means____________?
a) a characteristic of a product or service that a customer expects as a minimum standard.
b) a characteristic of a product or service that a customer is willing to pay more for.
c) a characteristic that is present in the highest quality products or services only.
d) a characteristic of a product or service that a customer does not expect.
Part B: Attempt five of the following: 10*5=50 marks
1. Define production planning and control. Explain objectives, scope and elements of PPC.
2. What is plant location? Explain major factors affecting plant location decision.
3. Explain the importance of maintenance management.
4. What is work study? What are its objectives?
5. What do you mean by forward buying? Explain.
6. “Material Requirement planning is both an inventory control and scheduling techniques” . Discuss.
Part C:
Mrs. Krupa Devi worked for 20 years in the Horlicks Biscuits Ltd, she joined very recently the Nutrine Biscuits Ltd, as the production manager, she was supposed to attend a routine departmental heads meeting last Friday at 4.30 p.m., which was presided over by the managing director of the company. She did not attend the meeting as there was no formal or informal communication to her, the managing director didn’t like her absence as there were many important items to be discussed regarding production department, Mrs.Krupa Devi was called by the managing director on the next day and asked explanation for not attending the meeting Mrs. Krupa Devi replies that there was no information. The secretary said that it was a routine meeting and as such information was not sent to any departmental head. But all other heads, except Mrs. Krupa Devi, attended the meeting.
(a) Who is responsible for the occurrence of such a mistake?
(b) Find out the reason for the incident. How do you propose to solve such problems in future?