NMIMS Assignments 3rd Sem Business Management June 2019




NMIMS Assignments for Business Management

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Operations Management

Q1. What motivations typically cause firms to initiate a facilities location or relocation project? Select an Indian company and discuss its facility location strategies. (10 Marks)
Q2. Discuss the benefits and limitations of the product layout and process layout. Select any automotive company and explain its plant layout. (10 Marks)
Q3. JSW steel implemented Total Quality Management (TQM) at its Vijaynagar unit as part of its journey towards quality excellence. The company sources said TQM implementation enabled JSW steel, over the past five years, to drive operational efficiency and strengthen its customer service operations. In October 2018, JSW Steel’s Vijayanagar works unit was awarded the highest global quality honour, “The Deming Prize”, for its TQM practices. The company now intends to implement TQM across all its steel manufacturing units, the officials said adding that TQM implementation at its Salem works in Tamil Nadu is on track and its implementation at Dolvi works in Maharashtra is expected to be completed by 2020. (Source: https://www.firstpost.com/business/jsw-steel-plans-to-ramp-up-production-capacity-firm-mulls-to-implement-total-quality-management-in-all-units-5599111.html )
a. What is TQM? Explain the benefits of implementing TQM at JSW steel. (5 Marks)
b. Discuss the various requirements for implementing TQM at JSW steel. (5 Marks)

International Business

Q1. Hojibo and Go-on-tour are the two biggest Online Travel Aggregators in the Indian landscape. Stiff competition and excessive cash burn made them come together by merging both the companies and forming a new entity called Ho-GOT. You are the Chief Human Resource Officer (CHRO) of the Group Company. Founders of Hojibo and Go-on-Tour decided to build a new culture in Ho-GOT which would be different from both the earlier companies and thus entrusted you with this task. Being the CHRO you are aware that this would require huge cultural change in the organization.
Discuss the various phases involved in the cultural change of an organization. Also elaborate some of the factors that facilitate cultural change in an organization. (10 Marks)
Q2. RV Shoes is a dominant player in domestic footwear market. Mr. Singh is the owner of the company and a first generation entrepreneur. He now wants to go global with his brand but is not sure of the ways to enter International Market. Discuss the various ways to enter International Market and explain the pros and cons of each way which would help Mr. Singh to devise his strategy. (10 Marks)
Q3. Hodrej is in the business of manufacturing and selling home safes. Business Head of Hodrej wants to promote his products in international market.
a. Being the Marketing Manager for Hodrej briefly explain the steps involved in international marketing process. (5 Marks)
b. As the Product Head for Hodrej you have been entrusted with the task to devise pricing strategy for your products to maximize sales and profits. Describe some of the commonly used international pricing strategies which could be used to achieve your marketing goal and objectives. (5 Marks)

Organisation Theory Structure and Design

Q1. Value for Money is a modern-day Fintech company with a work force of 300 people. The promoters have been stalwarts of the banking sector with a work experience of more than 30 years. The company has a lot of millennials and promoters are worried about creating a sustainable and productive work culture. Which are the factors that would affect organizational culture at Value for Money? What benefit will Value for money derive from a strong culture? (10 Marks)
Q2. Hitech Solutions Ltd. is an upcoming IT solutions company. Their performance for past 3 years has been good, however performance has dipped this year. The CEO wants the strategy team to carry out a VRIO analysis. Which type of technique is VRIO? Conduct a VRIO for Hitech. Make assumptions where ever necessary. in spite of challenging market conditions. If the management decides to use the Historical analysis, which type of tool are they considering? (10 Marks)
Q3a. Explain any 4 types of organizational structures with an example. (5 Marks)
Q3b. Give an example of any organization that has gone through the phases of organizational life cycle. (5 Marks)

Corporate Finance

Q1. Hyperlocal startups had a maximum pie of the private equity and venture capital (PE/VC) funding last year. Discuss how arranging venture capital from the venture capitalist differs from Equity financing. (10 Marks)
Q2. The finance department of Parshwanath Corporation gathered following information:
The carrying cost per unit of inventory is Rs10
The cost per order is Rs20
he number of units required is 50000 per year
The variable cost per unit ordered is Rs5
The purchase price per unit is Rs50 (10 Marks)
Q3. Define the concept of EOQ, its relevance, determine the EOQ and the time gap between two orders. The expected cash flows of a project are as follows
Year Cash Flows
0 -150000
1 20000
2 30000
3 40000
4 50000
5 30000
The cost of capital is 12% Discuss and Calculate
a. NPV for the project (5 Marks)
b. Future value of benefits when compounded @12 % (5 Marks)

Consumer Behaviour

Q1. A well-known international fitness company, PlanetFit, is planning to set up gyms and yoga studios across India. Describe how PlanetFit can apply demographics and psychographics to plan its segmentation strategy. Which demographic and psychographic segments should PlanetFit target and why? (10 Marks)
Q2. What are the steps in the consumer decision-making journey? Describe your decision-making journey for the following products: (10 Marks)
a. Sugar
b. Men’s aftershave lotion
c. Smartphone
Q3. a) What are reference groups? List and discuss 2 groups that influence your purchases. (5 Marks)
Q3. b) Explain Maslow’s hierarchy of needs. Develop an ad campaign for Running shoes, appealing to the self-esteem need level. (5 Marks)

Taxation Direct and Indirect

Q1. Government imposes direct taxes on the income earned and generated by businesses. Are these taxes burden on the public or these taxes are an instrument of social and economic policy in the hands on government. Express your opinion with suitable examples. (10 Marks)
Q2. “One nation one tax.” Goods and service tax is a comprehensive, multistage and value added tax which is collected by both, the Central as well as State Government. GST replaced several taxes levied and collected in the nation over a period of time. Prepare a presentation mentioning briefly explaining, pattern of tax before GST, the types of taxes replaced by GST and salient features of GST. (10 Marks)
Q3. Mr. Amolak, aged 52 years furnishes the following information relation to premium on mediclaim policy paid by cheque for the year ending 31.3.2019
For self- Rs10000
For spouse, aged 48 years Rs 9500
For dependent mother aged 72 years- Rs7500
For dependent mother in law, aged 64 years- Rs 5000
Cash paid for preventive health checkup of self and spouse ¡V Rs 8000
Medical expenditure for dependent father aged 83 years- Rs30000
a. Compute the deduction under section 80D of the Act. (5 Marks)
b. What if, the above premium was paid in cash, would your answer be different? Also, discuss the provisions mentioned under Section 80 D of the Act (5 Marks)

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