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MS06 Latest Ignou Solution 2020 July Dec
1(a) Explain the term Marketing and discuss the scope and its relevance in an enterprise. Discuss the elements of marketing mix in the below mentioned products:
(i) Detergent soap brand
(ii) 125 CC motorcycle
(b) Define segmentation. Discuss how the concept of segmentation, targeting and positioning (STP) strategies help in marketing.
2(a) What are the major considerations involved in designing a marketing organization? Discuss with a suitable example of your choice.
(b) Why it is important to have a sound knowledge of consumers in marketing of products and services? Explain with suitable examples. Explain the four major factors that influence consumer buying behavior.
3(a) What is a brand? Explain the distinct advantages that firms get from branding decisions. Suggest how companies can build brand, by taking examples of
(ii) Edible cooking oil
(b) What is a price? Discuss the major pricing strategies available to the marketers.
4(a) Distinguish advertising from publicity. Discuss the statement “Advertising is paid for, publicity is prayed for”. When and why personal selling is more effective than other methods of promotion? Illustrate with an example.
(b) What are the various costs associated with physical distribution? Discuss each of these in detail.
MS06 JAN 2020
- (a) Define Marketing. What would be the possible objectives of marketing in a large sized manufacturing and marketing firm. Elaborate the exchange process between the firm and its customer.
(b) Explain the elements of Marketing Mix by taking an example each from a fast moving consumer product and a consumer durable of your choice. Discuss the growing importance of packaging in the above two examples.
- (a) Distinguish Social Marketing with Business Marketing in terms of their core objectives, approaches and the applicability of the 4PS.
(b) Explain the concept of Product Life Cycle (PLC) and discuss the various stages of PLC in the following situations.
(i) JiO Mobile Services
(ii) usage of credit cards.
(iii) An SUV of your choice.
- (a) What is a Marketing Organisation? Discuss the changing role of marketing organisation with the firm you are associated/ attached or familiar with.
(b) What is consumer behavior? Discuss the scope and its role and importance for marketers in decision making process.
Apply the six different roles which family (a family of 4 adults and 2 children) members play in the context of the following decision:
(i) deciding in buying property (flat or apartment)
(ii) buying the first car for the said family
- (a) What are the various product decision and strategies that Marketers should consider and why? Discuss by taking an example of a consumer durable and an Industrial product of your choice.
(b) Discuss the various pricing methods available to the marketer with suitable examples. What is a Sales Forecast? Suggest and discuss suitable approaches to sales forecast for the following.
(i) Premium Brand of Audio System.
(ii) Demand for low cost airlines