Marketing Strategy NMIMS Apr 19

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Marketing Strategy NMIMS Apr 19

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Case

Mr. Karsanbhai hires you in his business as an advisor. His company M/s Fresh Life manufactures and sells mouth freshener (Mukhwas) “Khaas” in the Indian market. Mukhwas is a colorful Indian after-meal snack or digestive aid widely used as a mouth freshener, especially after meals. The company is known for its good quality ingredients. The company has followed the traditional way of doing business and has been making profit from last 25 years but the recent competition has put them into the difficult situation where their profitability is getting affected. The company plans to make some changes in its functioning style and you have been asked to advise on the following matters.

  1. Prepare the Vision, Mission, Goals and Objective for M/s Fresh Life. (10 Marks)
  2. Explain various ways to promote “Khaas” in the Indian Market. (10 Marks)
  3. a) Explain the PESTEL analysis for M/s Fresh Life. (5 Marks)
  4. b) Prepare a SWOT Matrix for Mukhwas Business. (5 Marks)