Marketing Research Annamalai Assignment 2020

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Q1. ABC cookies are planning to launch a new line of cookies and want to assess the market size. The cookies have a mixed chocolate – jack fruit flavour and will be targeted at the premium end of the market. Discus the six W’s of a descriptive research design that may be adopted.

Q2. Adyar Inn is a chain of fast food restaurants located in major areas of Chennai. Sales have been growing very slowly for the last two years. Management has decided to add some new items to the menu, but prior to that they want to know more about their customers and their preferences