Marketing Management AU 2020


1. What is market segmentation? What are the different ways of segmentation? Suggest the segmentation strategy for the following products: Edible oil, Table top wet grinder and Business magazine.

2. What strategies you would recommend to be followed during the four stages of PLC? Identify one product and one service for each stage in the PLC. Give reasons for your answer.

3. What are the objectives of pricing strategies? Discuss the merits of different pricing techniques that you would recommend for the following products. Laptop, Sports utility vehicle, designer tiles.

4. Do you think that social media advertisements would kill all other traditional media? Discuss your answer with proper justification. Also explain under what circumstances online advertisements would be highly recommended.