NMIMS Assignments solution
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Q1. Construct the 4P’s of Marketing Mix for Starbucks Coffee chain in India alongwith the 3 extended P’s for Services. (10 Marks)
Q2. You are the Chief Marketing Officer for Apple India. Conduct a macro external environmental analysis on 8 factors & suggest whether India is an attractive market for higher range of iphone devices such as iPhone 8, iPhone 8plus & iPhoneX? (10 Marks)
Q3. You are an Italian shoe making firm by the name of “Scarpa¡” & your target audience is primarily middle class in Europe. You wish to enter the Indian market looking at India¡’s vast middle class segment which is your intended target market.
a .Which one of the following pricing strategies would you wish to pursue in India? Explain the reasons behind choosing this pricing strategy (5 Marks)
- Full Cost pricing
- Psychological pricing
- Premium pricing
b. Given that Scarpa is a new entrant into India, describe atleast 6 innovative sales promotions campaign aimed at Indian consumers (5 Marks)