Marketing Management Apr 18



NMIMS Assignments solution

Must read before purchase: You must edit approx 10-20 percent answer for avoid copy case.

Q1. Construct the 4P’s of Marketing Mix for Starbucks Coffee chain in India alongwith the 3 extended P’s for Services. (10 Marks)

Q2. You are the Chief Marketing Officer for Apple India. Conduct a macro external environmental analysis on 8 factors & suggest whether India is an attractive market for higher range of iphone devices such as iPhone 8, iPhone 8plus & iPhoneX? (10 Marks)

Q3. You are an Italian shoe making firm by the name of “Scarpa¡” & your target audience is primarily middle class in Europe. You wish to enter the Indian market looking at India¡’s vast middle class segment which is your intended target market.

a .Which one of the following pricing strategies would you wish to pursue in India? Explain the reasons behind choosing this pricing strategy (5 Marks)

  • Full Cost pricing
  • Psychological pricing
  • Premium pricing

b. Given that Scarpa is a new entrant into India, describe atleast 6 innovative sales promotions campaign aimed at Indian consumers (5 Marks)