Marketing of Financial Services Apr 18


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Q1. Ashwin bought a Family Floater Health Insurance policy of a leading private General Insurance company through his Bank. His wife Payal, covered under the policy was hospitalized for 2 days. The insurance company has not yet settled his claim even after 2 months from making all submissions. What steps and strategy should Ashwin follow to ensure that the insurance company settles his claim? (10 Marks)


Q2. Develop a Service Marketing Mix (using 8 Ps) for a Life Insurance company of your choice. (10 Marks)


Q3. You are a Financial Planner. Your client Ankit Desai aged 42 years, married with 2 children requires your help to make some financial planning decisions. Ankit has made investments in PPF, Equity Mutual Funds and a ULIP (You can make any assumptions to further build up your case.)

  1. a) Ankit has shared that he wants to save for his children’s higher education goal. He estimates he will require 25 lakhs 12 years hence for their higher education. Help Ankit align his investments to goals. (5 Marks)
  2. b) Ankit wants you to design a small 3 hour financial education program for his children aged 8 yrs and 10 yrs. What relevant topics would you cover? (5 Marks)