LS1264: What is New Product Development Strategy? As a product executive of a growing FMCG company discuss the various stages in the development process of a new product. You may assume any consumer product category to explain the stages

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Question: What is New Product Development Strategy? As a product executive of a growing FMCG company discuss the various stages in the development process of a new product. You may assume any consumer product category to explain the stages.


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