LS1119: a. Why pricing and promotional elements of marketing mix primarily decide the success of any brand

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Question: a. Why pricing and promotional elements of marketing mix primarily decide the success of any brand?
Explain. Discuss the strategic and tactical decisions that a manager should consider in pricing and promoting the firms offering. Take one product and one service offering and discuss their success story.

b. "Consumer" is the king does this statement still holds good in the era of online/digital marketing? If yes or no substantiate and justify accordingly.


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