LS1118: a. Discuss the various steps involved in the marketing research process that help in decision making process. Briefly discuss a few application areas of marketing research in the current business environment

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Question: a. Discuss the various steps involved in the marketing research process that help in decision making process. Briefly discuss a few application areas of marketing research in the current business environment.

b. Distinguish a Product from a Brand with suitable examples. Explain packaging as a market development tool.


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