LS1016: You are the Chairman of General Motors in the US. Your Indian subsidiary GM India has been fast losing market share to Competitor brands which now account for over 90% of the market share

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Question: You are the Chairman of General Motors in the US. Your Indian subsidiary GM India has been fast losing market share to Competitor brands which now account for over 90% of the market share.

a. What turnaround strategies can you suggest to arrest the decline of revenues and profitability of your company?

b. In your opinion, would it be considered appropriate to pursue a Combination Strategy? State your response with appropriate justifications and reasons.


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