LS1015: You have been appointed as a Strategy Consultant to the Burj Al Arab brand wanting to enter India. Which one of Porter s Generic Strategies would you choose to be operational in India

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Question: You have been appointed as a Strategy Consultant to the Burj Al Arab brand wanting to enter India. Which one of Porter s Generic Strategies would you choose to be operational in India
and explain the reasons in detail behind your choice of strategy? Once the strategy has been chosen, explain the categories of customers you would target?


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