LS0999: Tasty Foods Pvt. Ltd, a contract manufacturer of juices has decided to enter the growing market of juices and drinks by launching its own brand ‘Yogo’, a yogurt-based drink, in different markets in India. The sales manager of this company is deliberating on the issue of developing territories for selling this product. Suggest various factors that should be taken into consideration in this context

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Question: Tasty Foods Pvt. Ltd, a contract manufacturer of juices has decided to enter the growing market of juices and drinks by launching its own brand ‘Yogo’, a yogurt-based drink, in different markets in India. The sales manager of this company is deliberating on the issue of developing territories for selling this product. Suggest various factors that should be taken into consideration in this context


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