LS0995: “I am feeling jittery. How can I estimate how much time it would take to launch our next store in Ratnagiri city? I have never worked on such a project for opening a new store in the new city. I don’t know what my boss is thinking of me? Am I a magician to produce a number from nowhere?” Sudesh went on talking on the phone while Mansi kept on listening patiently. Sudesh had joined a retail chain as a marketing executive six months back. After showing a great performance for six months on an advertising campaign, he was just put in this new project. When Sudesh’s boss briefly told him about this new project, he mentioned that Sugesh should first work on time estimates. Sudesh immediately called Mansi, his cousin, who had 10+ years of experience of working as a marketing manager. After bursting out all frustration, he finally asked, “What should I do?” “Is it the first time the company opening a store in the new city?” Mansi asked her first question

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Question: “I am feeling jittery. How can I estimate how much time it would take to launch our next store in Ratnagiri city? I have never worked on such a project for opening a new store in the new city. I don’t know what my boss is thinking of me? Am I a magician to produce a number from nowhere?” Sudesh went on talking on the phone while Mansi kept on listening patiently. Sudesh had joined a retail chain as a marketing executive six months back. After showing a great performance for six months on an advertising campaign, he was just put in this new project. When Sudesh’s boss briefly told him about this new project, he mentioned that Sugesh should first work on time estimates. Sudesh immediately called Mansi, his cousin, who had 10+ years of experience of working as a marketing manager. After bursting out all frustration, he finally asked, “What should I do?” “Is it the first time the company opening a store in the new city?” Mansi asked her first question.
“No, there are many people here who have done this before and I am told that all facts and figures about those projects are all documented well”, Sudesh responded. “But I am going to do it for the first time!” Sudesh was still nervous. “You don’t need to worry! There are two ways by which you can go about making time estimates. Either refer to data from past project or seek the opinion of earlier project managers.” Mansi started giving her advice to her cousin.

a. What advice will Mansi give to Sudesh about learning from past data?

b. What advice will Mansi give to Sudesh about expert opinion?


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