LS0979: Michael Porter in 1985 in his book, “Competitive Advantage: Creating and Sustaining Superior Performance” proposed three generic strategies of cost leadership, differentiation, and focus. Select any Indian company and explain how it has implemented Porter’s generic strategies

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Question: Michael Porter in 1985 in his book, “Competitive Advantage: Creating and Sustaining Superior Performance” proposed three generic strategies of cost leadership, differentiation, and focus. Select any Indian company and explain how it has implemented Porter’s generic strategies.


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