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Question: India is home to a thriving fake market – growing 20% every year – where garments, shoes, watches, cowhide merchandise, and jewelry are served as genuine products. Markets like Gandhi Nagar, Lajpat Nagar, Sarojini Nagar and Janpath in Delhi, AC Market Ludhiana are some of the hubs of fake merchandise. Passage of global brands, changes in inclinations from non-branded to branded, a quickly developing economy and a substantial youthful purchaser base in has made India a profoundly lucrative market. Because of broad communications and web-based social networking infiltration, the young are getting to fashion conscious. This has opened uncommon doors for the retail showcase. Market specialists say it is exceptionally hard to evaluate the extent of fake attire. The greatest concern is the clients’ fascination towards pilfered items is straightforwardly corresponding to the cost of these items which are sold at least 40% less than the original. Given this understanding, the branded apparel marketers want to conduct consumer research to understand the consumer psyche and counter the counterfeit market. State the research objective(s) and propose a research design for this study.
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