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Question: You are planning to start an online store through a company website and mobile app for selling organic,
hand-made, fruit or vegetable-based cosmetic products such as face wash, face creams, scrubs, kajal, lipsticks, hand and body washes, and lotions etc. Before launching your product range, you want to understand the online shopping behavior of consumers on web-stores and mobile apps. What is the customer-related, website-related and purchase order-related information that you would collect?
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