LS0967: M/s Kids Corporation is planning to launch its own brand of Dolls across India. The doll will be named Senorita and it will be available in the price range of 600/- to 1400/- Rupees

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Question: M/s Kids Corporation is planning to launch its own brand of Dolls across India. The doll will be named Senorita and it will be available in the price range of 600/- to 1400/- Rupees.
The doll will be available in major types of the profession like Doctor,
Lawyer, Teacher, etc. so that it can even inspire girls to go for these careers in the future. Design the Segmentation, Targeting and Positioning strategy for Senorita.


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