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Question: Mr. Hari has joined as a marketing head in a startup that deals with the online sale of Groceries. The online store is named as www.baniyakidukaan.com. The store will start its operation in 4 cities namely Mumbai, Pune, Delhi, and Bangalore. The company faces tough competition from various online stores. The company s major focus is to make the items available at a lowest possible price. You have been asked to prepare the 7P s of the marketing mix for the online store.
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