LS0936: Social media and data analytics are changing the scene for most industries today. It is said that social media played a key role in propelling the Bharatiya Janata Party (BJP)

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Question: Social media and data analytics are changing the scene for most industries today. It is said that social media played a key role in propelling the Bharatiya Janata Party (BJP)
to power in 2014. It is no surprise that with the elections around the corner in 2019, parties are getting their social media warriors ready to help them combat this war in the digital space. In your opinion, can Social media be used to influence voter behavior? Can political parties actually leverage data analytics solutions to reach out to probable voters? Justify your answer.


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