LS0930: One of the Medium size Indian pharmaceutical company, well established in India with good Sales and Marketing network, contemplating to go for International business to expand their revenue. Discuss in detail how the company should move forward systematically and discuss what kind of market barriers they will encounter and how to resolve them

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Question: One of the Medium size Indian pharmaceutical company, well established in India with good Sales and Marketing network, contemplating to go for International business to expand their revenue. Discuss in detail how the company should move forward systematically and discuss what kind of market barriers they will encounter and how to resolve them.


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