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Question: Zenstar Technologies has the task of collating feedback from its customers before the launch of its new product next fortnight. They need their customers to participate and be forthright in the opinions they present to improvise and make any last minute course corrections to garner the best response for the product launch.
a. Which computer tool for collecting information will be most suitable for the requirements of Zenstar Technologies and why?
b. Advice on how they should conduct the whole exercise of gathering feedback from their customers?
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