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Question: Mr. Ajay joins a company which deals with selling of Chairs to corporate clients. He was earlier working at a retail store where his interaction was with the customers directly. Assume that you are the Senior Marketing manager and Mr. Ajay will report to you directly in the marketing team. HR Department has planned his induction with you on the date of his joining. You plan to explain to him the difference between B2C Marketing and B2B Marketing so that it’s easier for him to adopt the new B2B marketing practices. List down 7 differences that you will explain to Ajay so that he increases the sale of chairs for the organization.
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