LS0866: You are the Chief Strategy Officer of Karbonn Mobiles, an Indian mobile device manufacturing company. You have been fast losing market share to Chinese brands which now account for 50% of the market share

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Question: You are the Chief Strategy Officer of Karbonn Mobiles, an Indian mobile device manufacturing company. You have been fast losing market share to Chinese brands which now account for 50% of the market share.

a. What turnaround strategies can you suggest to arrest the decline of revenues and profitability of your company?

b. In your opinion, would it be considered appropriate to pursue a Combination Strategy? State your response with appropriate justifications and reasons.


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