LS0865: You have been appointed as a Strategy Consultant to a Swiss luxury watch brand wanting to enter India. Which one of Porter’s Generic Strategies would you choose to be operational in India and explain the reasons in detail behind your choice of strategy? Once the strategy has been chosen, explain the categories of customers you would target

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Question: You have been appointed as a Strategy Consultant to a Swiss luxury watch brand wanting to enter India. Which one of Porter’s Generic Strategies would you choose to be operational in India and explain the reasons in detail behind your choice of strategy? Once the strategy has been chosen, explain the categories of customers you would target?


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