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Question: A leading NGO has been entrusted by the Dhirubhai Ambani Foundation for creating awareness regarding organs donation on the World Organ Donation Day. Towards this, the NGO is preparing an advertising campaign which shall be launched to reach out to the general public. The advertising campaign is being seen as a tool for bringing awareness and some positive change in the society. The NGO and its Ad Agency have created few innovative ad copies but the Foundation is insisting on rigorous Ad testing before launch. What is Copy Testing? Which methods of Copy testing should they use in both the stages: pre-release and post-release?
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