LS0847: “With marketers transitioning from mass communication to highly customized and personalized communication targeted at the individual, the limelight clearly being on direct marketing, and digital marketing, the traditional marketing communication tools such as advertising,

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Question: “With marketers transitioning from mass communication to highly customized and personalized communication targeted at the individual, the limelight clearly being on direct marketing, and digital marketing, the traditional marketing communication tools such as advertising,
sales promotion, publicity, personal selling – may be dying a natural death.
The Marketing Communication Mix is all set for a metamorphosis”

Discuss this statement. Justify your answers with appropriate reasoning.


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