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Question: "Genesis productions Pvt. Ltd. wants to conduct focus groups for a change in their corporate image. They have their market research team who would be conducting focus groups; however, they need some training for the staff in order to making their focus groups effective. In light of this situation, please answer the following questions.
a. Explain in detail the conceptualizing phase for conducting focus groups.
b. The interviewers of focus groups are called moderators. What moderating skills are important for effective focus groups?"
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