LS0782: Assume you are a team member of the marketing research department of a low cost domestic airline. Your manager has asked you to evaluate the service quality of the airline. How would you go about it? What service quality dimensions would you use to evaluate the same

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Question: Assume you are a team member of the marketing research department of a low cost domestic airline. Your manager has asked you to evaluate the service quality of the airline. How would you go about it? What service quality dimensions would you use to evaluate the same?


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