LS0646: Case Study Mercedes Benz’s E-Biz Solution: The Factory Delivery Reservation System

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Question: Case Study Mercedes Benz’s E-Biz Solution: The Factory Delivery Reservation System

Question 1: “The factory delivery option gives Mercedes-Benz customers something that they do not get from other automobile manufacturers”. Briefly discuss the salient features of the Factory Delivery Reservation System of MBUSI.

Question 2: “One of the most fundamental goals in developing the FDRS was to strengthen and market the Mercedes-Benz brand in the United States”. Discuss other benefits of the FDRS program.


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