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Question: Case Study ‘Fast Fashion’: Exploring How Retailers Get Affordable Fashion on to the High Street
Question 1: Discuss how supply chain management can contribute to the marketing success of these retailers.
Question 2: Discuss the central components necessary for the fast fashion concept to work effectively.
Question 3: Critically evaluate the concept of ‘market-driven supply’, discussing the merits and pitfalls of its implementation in fashion retailing.
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