LS0612: Case Study COMPETITION AHEAD: VSNL AT CROSS ROADS

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Case Study Competition Ahead vsnl at cross roads

The telecom sector had been functioning as a typical government department right from its inception. With the Department of Telephones (DoT) being under the exclusive control of the Ministry of Communications, Government of India (GO!), the system functioned more as a monopoly.,

Question 1: What were the strengths and weaknesses of VSNL?

Question 2: Do you think that VSNL should have changed its thrust from basic telephony to cellular services?

Question 3: If you were the Deputy General Manager, what strategies would you have undertaken to deal with the competition?


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