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Question: (a) Do you agree with the claims that
(i) future generations have no rights,
(ii) the future generations to which we have obligations actually include only the generation that will immediately succeed us? Explain your answer. If you do not agree with these claims, state your own views and provide arguments to support them.
(b) Discuss the arguments for and against the 3 main theories of a producer’s duties to the customer. In your judgment, which theory is most adequate? Are there any marketing areas where one theory is more appropriate than the others?
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