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Question: Case Study International Case: Reengineering the Business Process at Procter and Gamble
Question 1: The reengineering efforts of PandG focused on the business process system. Do you think other processes, such as the human system, or other managerial policies need to be considered in a process redesign?
Question 2: What do you think was the reaction of the brand managers, who may have worked under the old system for many years, when the category management structure was installed?
Question 3: As a consultant, would you have recommended a top-down or a bottom-up approach, or both, to process redesign and organizational change?
Question 4: What are the advantages and disadvantages of each approach?
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