LS0485: Case Study International Case: Carrefour – Which Way to Go

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Question: Case Study International Case: Carrefour – Which Way to Go?

Question 1: How should Mr. Durant assess the opportunities in various countries around the world?

Question 2: Should Carrefour adopt Wal-Mart’s strategy of "low prices everyday"? What would be the advantage or disadvantage of such a strategy?

Question 3: How could Carrefour differentiate itself from Wal-Mart?

Question 4: Identify cultures in selected countries that need to be considered in order to be successful?


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