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Question: Case Study Extending the Product Life Cycle
Question 1: Using current products familiar to you, draw and label a product life cycle diagram, showing which stage each product is at.
Question 2: Suggest appropriate aims and objectives for a small, medium and large business.
Question 3: Consider the decision taken by Kellogg to opt for product development. Suggest a way in which it could have diversified instead. Justify your answer.
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