LS0473: SWOT analysis in action at Skoda


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Question: SWOT analysis in action at Skoda

Question 1: What was the key weakness that Skoda was able to identify?

Question 2. What strength did Skoda use to turn its brand weakness into an opportunity?

Question 3: How has Skoda strategically addressed external threats?

Question 4: What in your view are the important benefits of using a SWOT analysis?

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