LS0465: Case Study RED BECOMING THICKER

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Question: Case Study RED BECOMING THICKER

Question 1: Why is that Coke has not been able to make profit in its Indian operations?

Question 2: Do you think that Coke should continue to stay in India? If yes, why?

Question 3: What cultural adaptations would you suggest to the US expatriate managers regarding their management style?

Question 4: Using the Hofstede and the value orientations cultural models, how can you explain some of the cultural differences noted in this case?


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