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Question: PARTSCO, is a manufacturing unit which was into the business of manufacturing of two-wheeler parts,
recently they have also started a business of manufacturing of automobile parts for four wheelers. They want to advertise for their products through social media platform, discuss how they can go ahead with the same, that is, what will be the major steps which will be used by PARTCO in developing a strategy for the social media marketing plan. Also, discuss what would be the social media management team would consist of for effective social media marketing.
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